As a contribution to #librariesweek, Helen and Jane from the Advocates Library write about their use of infographics for highlighting library workings to service users.
There is always a need for libraries, of any sort, to look at ways to raise their profile and remind users of the value they offer.
Back in the spring Helen was thinking about ways to raise the profile of the library. As a result of a 3am light bulb moment she came into work with infographics on her mind. Co-incidentally Jane had also been looking into this method of communicating information in a gorgeous and eye-catching manner. We got quite excited.
As it is Libraries Week we thought we would share our recent experience of using infographics to promote Advocates Library services to our members. Two of our recent infographics are featured below. Save the images to view them larger.
The librarians at the heart of the Advocates Library
Helen saw infographics as an opportunity for marketing and raising awareness of the Advocates Library services with a method of displaying content in ways that would catch and hold our members’ attention. It was not going to present new or particularly complex information as such. It was felt best suited to information that can be given in a bite-sized form, wrapped in pretty packaging.
Jane assessed various infographic sites at the start but has settled on piktochart.com which provides an incredible level of content and functionality for free (more is available with a subscription). Piktochart offers a variety of templates but she tends to start from scratch with a blank page and build up our story for the month.
Each month Helen comes up with a theme idea. As it is discussed, a ‘story’ evolves about the message we are trying to convey. While Helen gathers statistics and information on the theme from departments within the Advocates Library, Jane lets the story develop in her mind.
By the time Helen has a factual outline of the infographic, Jane can get to work with a clear idea of what imagery she wants to create with it.
When Helen and Jane are happy with the result, the new infographic is disseminated as part of the Library news ebulletin and printed out for display at the main Enquiry Desk and remote library rooms.
The industry behind answering an enquiry in the Advocates Library
Our member feedback has been very positive about the infographic series. We hope that on some level this approach to marketing our library services will improve their understanding of the “library” work done by library staff, much of which is undertaken behind the scenes and probably otherwise unawares by our members.
Libraries are always looking at ways to promote their services. For us, working in quite a traditional environment, we have found doing something relatively unexpected quite effective. We have had a chance to use our latent creative skills and think about alternative ways of communicating with our members. It has been a rewarding experience. We have ideas for the next few months but our challenge will be to keep telling our Library stories in interesting and attractive infographics in the months beyond.
Helen Robinson, Reader Services Librarian & Jane A Condie, Reader Services Assistant,